EBO: a small camera robot that grew from cat toy to family robot

EBO is a small wheeled camera robot made by Enabot of Shenzhen, China. It started in 2019 as a toy for cats and is now sold in several models.

MakerEnabot (Shenzhen, China, founded 2018)

LaunchFirst model on Kickstarter in late 2019 (early bird $158). In February 2020 the standard model was $239 and EBO Pro $299

FormA small round wheeled robot with a camera. The first model had a laser and a feather toy. EBO Air measures 9.6 × 9.6 × 8.9 cm and weighs 310 g

SettingHomes. Playing with and watching pets, checking on children and older people, home security

Main modelsEBO Air (2022, $229), EBO X (shown at CES 2023, $999), EBO Max (announced March 2026, pre-order $549.99)

ReachFirst models sold over 10,000 units (2021 report). Over 1 million users as of September 2025 (press) to over 1.5 million (company site) (sources differ)

NowOn sale; EBO Max launched in 2026

Ended byNot applicable

Official siteEnabot, About ↗

See the robotDigital Camera World, EBO Air review (2022) ↗

On sale

Timeline

2019KickstarterEarly bird $158
202110,000+ soldFirst models, per press
2022EBO Air$229
2023EBO X$999
2026.03EBO MaxPre-order $549.99; on sale

A $158 cat toy with a camera

EBO is a home robot made by Enabot, founded in Shenzhen, China, in 2018. The first model appeared on Kickstarter in late 2019. Its small round body rolled around on wheels, streaming the home through a camera and playing with cats using a laser and a feather toy. The early-bird price was $158. With 27 days left the campaign had raised over $170,000 from more than 1,000 backers. In February 2020 the standard model cost $239 and the EBO Pro $299.

From one robot to a product line

According to 36Kr Japan, the first models sold over 10,000 units despite COVID-19. By 2021 the company had raised three rounds, including from Sequoia Capital China. Later models stretched the price range in both directions. EBO Air cost $229 in 2022, and EBO X, a CES 2023 Innovation Awards Honoree, cost $999. EBO X added a 4K camera, built-in Alexa and fall alerts. In March 2026 Enabot opened pre-orders for EBO Max, promoted as having an AI brain, at $549.99. The company site now lists the EBO Max, X, SE, Mini and Air families together.

“Very, very basic,” and a growing user base

Reviews noted both how easy it is to use and how little it does. TechRadar found the EBO SE easy to set up and compact, but concluded: "Simply put, the Ebo SE is very, very basic." Review Geek was disappointed by the same model’s camera quality and controls. Digital Camera World liked the EBO Air’s image quality but found it got stuck under furniture and could not map the home. Enabot’s site says it has "grown to serve over 1.5 million users globally"; a December 2025 36Kr report put the figure at over one million as of September 2025.

A camera and wheels instead of a face

EBO puts a camera and mobility ahead of a humanlike form or conversation. The first model started at $158, and the company has since stretched its range up to a $999 model. While Samsung’s Ballie, another rolling home robot, never reached the market, Enabot kept releasing new generations. In 2026 one outlet described EBO Max as aiming for the place Ballie was supposed to occupy.

Does a robot that does little keep selling because of its price, or because its job is clear?

What we haven’t confirmed

Units sold per model or in total (10,000 refers to the first models, as of 2021)
The final total of the first Kickstarter campaign
Which older models have been discontinued, and when
How users are counted (1.5 million on the company site, 1 million in press)