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RoBoHoN: a phone that walks on two legs, on sale for ten years

RoBoHoN is a humanoid mobile phone made by Sharp. It launched in 2016 at ¥198,000, and in 2026 it is still on sale and its owners still meet.

Sharp's synchronized RoBoHoN demo at CEATEC 2017 [RAW VIDEO] · The Japan Times (YouTube)
MakerSharp (Japan), co-developed with robot designer Tomotaka Takahashi
UnveiledCEATEC Japan, October 2015
Launch26 May 2016 in Japan, ¥198,000 before tax. A ¥980/month (before tax) cloud plan was required
SizeAbout 19.5 cm and 390 g. Walks on two legs with 13 servos; has a projector and a 2-inch rear screen
SettingPersonal use (about 85% of buyers were individuals, as of 2019)
SalesAbout 12,000 units by January 2019
NowSecond generation and a seated “lite” model in 2019. First-generation maintenance ended February 2024. LTE, Wi-Fi and lite models on sale in 2026
Ended byNot applicable. Still on sale in 2026. The maker chose to end first-generation maintenance.
Official siterobohon.com ↗
On sale (first-generation maintenance ended in 2024)

Timeline

  1. 2015.10UnveiledCEATEC Japan
  2. 2016.05Launch¥198,000 before tax, Japan
  3. 2019.02Gen 2 launchWith sitting lite model
  4. 2024.02Gen 1 support endsMaintenance ends
  5. 2026On saleLTE, Wi-Fi and lite models

A ¥198,000 phone that walks

RoBoHoN is a mobile phone that Sharp built with robot designer Tomotaka Takahashi. It was first shown at CEATEC in October 2015 and went on sale in Japan on 26 May 2016 at ¥198,000 before tax. It stands about 19.5 cm tall and walks on two legs with 13 servos. It runs on Android and has a projector and a 2-inch screen on its back. Sharp made a ¥980-a-month cloud plan a requirement.

A second generation after 12,000 units

About 12,000 units had sold by January 2019, and about 85% of buyers were individuals. In February 2019 Sharp released a second generation alongside a seated “lite” model at ¥79,000. The target was 30,000 units by the end of fiscal 2020, half of them for business uses such as English-conversation practice and reception. Maintenance for the first generation ended at the end of February 2024. In 2026 LTE, Wi-Fi and lite models are on sale, and the COCORO plan is still required.

Owners still gathering after ten years

About 200 owners came in person to a Tokyo event in 2023, and more than 500 watched online. In 2026 Sharp held 10th-anniversary events in Tokyo and Osaka. One reported buyer in her 80s said she goes out more since getting a RoBoHoN. As a phone, though, it looked awkward from the start: a 2015 hands-on noted that, held up to make a call, “it looks kind of embarrassing to use.” A few small studies with older adults found that voice operation was easy but that responses were slow.

It lasted as a companion more than as a phone

RoBoHoN was planned as a phone, but calls are not why it lasted. Owner events have continued for ten years, and a ChatGPT-based conversation app was added in 2023. Because the cloud plan is mandatory, the robot’s usefulness depends on how long the maker keeps the service running. Unlike Jibo, which lost its functions when its servers shut, RoBoHoN has so far kept its service.

Does this product’s core function sit where users’ reasons to keep using it are?

What we haven’t confirmed

  • Total sales after January 2019, and whether the 30,000 target was met
  • Whether the 2026 prices include tax
  • What still works if the cloud plan is cancelled or the service ends
  • The share of second-generation sales that went to businesses